Monday, March 2, 2009

Villa Sofa - Amsterdam

this is HECTIC

VilaSofa, a furniture store that opened in Amsterdam in October is a clever design feat by Tjep. It zeroed in on the warehouse concept but with a homey twist. It focused on the aspects of speed and the transitional nature of the place where factory-born furniture lives while waiting to be taken to your home.
Combining warehouse and home isn’t easy, but Tjep accomplished it by only suggesting both. They used warehousing and transportation symbols as the basis for gigantic cutouts and wall graphics, and created a white wall with cutouts of chandeliers, windows and ornate balconies that imply a villa and refer to your home as your castle. Staff rides around in cute cash-register trolleys so that customers don’t need to go to them.

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